By Shannon Ortega, Full Frame Media
Selling during the holidays has its own challenges and its own advantages. Buyers who are looking in November and December are often serious. Here is how to make the most of it.
Schedule your listing photos before decorating, or keep decorations minimal for the shoot, so the photos still look right after the holidays. Photos stay online long after the lights come down.
Days are shorter, so plan your shoot around the best light of the day. Turn on every light, inside and out, and open the blinds. Warm interior lights show well in exterior photos taken as the day fades.
Book early so you have your pick of times. We deliver the next day by noon, so you can list quickly. Use the prep checklist and book a shoot.