What Should Real Estate Agents Post on Social Media?

The agents who stay visible are not the ones who post the most. They are the ones who post a steady mix that gives people a reason to remember them.

A simple four-part mix

• Listings: new listings, price changes, open houses and sold homes.
• Local: neighborhoods, events, small businesses and places you love.
• Education: short answers to buyer and seller questions.
• Personal: your story, your team and what you are like to work with.

How often

Choose a rhythm you can keep up. Two or three posts a week that you can sustain beat a daily push that fades after a month.

Use video where you can

Short video tends to show you, not just your listings, which is what people remember when they pick an agent. Batch your filming so a single shoot covers several weeks of posts.

Keep the quality consistent

Clear light, steady shots and clean audio matter more than fancy effects. Professional photos and video of your listings give you strong content from every shoot.

Need a system?

Our Agent Brand Builder program, launching soon, is built for agents who want help with ideas, scripts, filming and editing. See the program page.

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