By Shannon Ortega, Full Frame Media
A strong photo gets a buyer to click. A strong description keeps them reading. Here are words that help, grouped by what you are describing. Use the ones that are true for the property.
Bright, sun-filled, airy, spacious, open, vaulted, soaring, expansive, light-filled, sunlit, roomy, generous, flowing, sweeping, oversized, panoramic, east-facing, south-facing.
Updated, renovated, remodeled, refreshed, move-in ready, turnkey, pristine, immaculate, well-maintained, meticulously kept, newly painted, new roof, new windows, new flooring, modern, contemporary, fresh.
Chef's kitchen, eat-in, granite, quartz, stainless steel, custom cabinetry, farmhouse sink, center island, breakfast bar, pantry, gas range, double oven, walk-in pantry, open to the living room.
Charming, classic, timeless, elegant, cozy, warm, inviting, rustic, historic, craftsman, colonial, original woodwork, hardwood floors, exposed beams, built-ins, fireplace, crown molding, stone accents, period details.
Fenced yard, private, landscaped, level lot, wooded, deck, patio, porch, screened porch, firepit, pool, heated pool, outdoor kitchen, mature trees, garden, stone walls, expansive lawn, backyard retreat, water views, mountain views.
Open floor plan, first-floor primary suite, en-suite bath, walk-in closet, mudroom, home office, finished basement, bonus room, in-law suite, flexible space, two-car garage, laundry room, plenty of storage, loft.
Quiet street, cul-de-sac, tucked away, convenient location, close to highways, near shopping, scenic, tree-lined, established neighborhood, country setting, minutes to town.
Describe the property, not the people who might live in it. Avoid wording that points to a family type, age, religion, or any other protected group, and avoid claims you cannot back up, such as exact square footage or school quality. When in doubt, ask your broker or check fair housing guidance.
A description works best next to strong visuals. See our packages or book a shoot.