Real Estate Photos vs. Video: Where Should Agents Spend?

Every listing needs good photos. Whether it also needs video depends on the property, the price point and what you want the listing to do for your brand.

Photos: the foundation

Photos are what buyers see first on the MLS and portals. They need to be bright, sharp and consistent. For many listings, professional photos alone are the right call.

Video: more reach on social

A short reel gives you something to share on Instagram, Facebook and YouTube, and it lets buyers see how the rooms connect. It is also content that shows off you, not just the house.

How our packages line up

• Photos (from $249): MLS-ready photos.
• Essential Listing (from $529): premium photos plus one property reel.
• Signature Listing (from $729): a signature reel with you on camera, with scripting and direction.
• Complete Listing (from $1,249): cinematic listing video, a signature reel, drone, virtual twilight and a 3D tour.

A simple way to decide

• Quick turnaround and tight budget: photos.
• A home with land or a view: photos plus drone.
• A listing you want to promote or build your own brand with: add video.

Not sure? Call 413-288-5050 and we will help you pick, or book a shoot online.

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