Guide · Marketing
Open House Marketing Ideas That Bring People In
By Shannon Ortega, Full Frame Media
A good open house starts well before the day. These ideas help you bring in more of the right people.
Promote early
- Post a reel or a walkthrough a few days ahead.
- Share the date and time on social media and email.
- Use strong photos in every post.
- Put signs along the approach, with clear directions.
Make the day welcoming
- Turn on every light and open the blinds.
- Keep the entry clean and give guests somewhere to sign in.
- Have a flyer with a QR code to the listing page.
Follow up
- Message everyone who signed in within a day.
- Share a thank you post with a photo.
- Send the seller a summary of visitors and feedback.
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